FMP Research

Was looking at a few government campaigns regarding selective issues that define people & came across the latest dementia campaign, i like the way that the message is delivered in a very real & honest way, kind of makes it feel very close to home.

Another piece i found interesting was on you tube, it was made as a kind of anti pigeon hole piece, its not that great but i like the concept of people making statements about themselves but these statements dont define who they are. I dont know how to upload video from you tube so its just a copy & paste link:\

http://www.youtube.com/watch?v=tsjOlsG9ZG4